show time. Two words we all know too intimately at this point, as screens consume both our work and personal lives. or impractical in an educational environment. One solution that has been devised is glasses that block blue light. The other is a dietary supplement, and lutein is a particularly well-known and respected ingredient for this purpose.
“Demand for eye health products, especially lutein, is strong. We are aware of its impact on sleep.” The Vitamin Shoppe.
Lutein works nutrition perspective A list of ingredients to note before, 2019, Eye Health was one of the top 10 best-selling categories in mainstream supplement channels in the United States, with sales of $347 million. increased by 38.8%.Eye health didn’t grow as well this time around, but according to SPINS (Chicago) ingredient sales data, lutein cognition The health category of the US mainstream supplement channel in 2022. This shows the evolution of ingredients and how they are used.
Studies have shown that lutein reduces the risk of age-related macular degeneration and helps maintain eye health. As a powerful antioxidant, lutein quenches singlet oxygen and reduces free radicals. and has the ability to filter blue light to reduce phototoxic damage to photoreceptor cells.1 Emerging research suggests that lutein may also play an important role in our cognitive function. , higher circulating levels of lutein have been shown to improve cognitive performance in the elderly and centenarians.1 Specifically, lutein is associated not only with spatial memory, verbal fluency, efficient learning and reasoning, but also with improved memory performance.1
The inclusion of lutein in supplement formulas therefore lends itself to a more holistic approach in which users can not only support eye health, but also support complementary areas such as memory and concentration. When combined with the scientifically validated ingredients of Healthy Directions, it offers significant synergies in the area of cognitive health, said Irfan Qureshi, Vice President of Product Development and Quality Assurance at Healthy Directions.
“Expanding areas of science include the brain health benefits of lutein and zeaxanthin,” he explains. It may contain several other nootropic ingredients that support other cognitive benefits.
A good example of a category that might benefit from the inclusion of eye health ingredients like lutein is the esports category. Supports concentration, energy and endurance during hours of gameplay. Eye strain is a major factor in these marathon sessions. However, esports, though trendy, is a marketing niche.
Ultimately, the idea of supporting eye health, along with both acute and long-term cognitive health outcomes, will appeal to a wider audience.
While immune health was clearly of paramount importance during the pandemic, eye health awareness has also increased as virtual learning and working from home have limited interactions with classmates and colleagues to phone calls and video calls. I was. While virtual learning has largely been phased out, virtual telecommuting is becoming more attractive to the workforce because of the flexibility it offers. Analyst Scott Dicker explained that we can continue to expect consistent demand for eye health products. Related categories such as esports, which combine eye health needs with energy and focus requirements, are also in demand, but to a lesser extent.
“I think the overwhelming theme here is that eye health becomes more important as everyone spends more time looking at screens,” says Dicker. “If you’re a competitive gamer, of course. I think that group is relatively small compared to the people who find themselves in front of more and more computers and phones. Are you looking for eye health/eye support products? [and] Lutein is by far the best known eye health supplement ingredient. ”
The potential cognitive health benefits and eye health benefits of lutein make it a great complement to products marketed for focus and energy. be a factor. There is no doubt that the profile of lutein will expand as cognitive health research on lutein progresses.
reference
- Buscemi, S. Coreo, D.; Di Pace, F.; Petroni, ML; Satriano, A.; Marchesini, G. Effects of lutein on eye and extra eye health. nutrients. 2018, Ten (8): 1321. Doi: 10.3390/nu10091321
