Friend of Dorothy Wellness has opened a digital pharmacy it believes to be the first in the UK built around the healthcare needs of gay men.
The brand was set up almost three years ago with a focus on sexual health and wellbeing for gay men. It has developed a following across the UK and the United States with products covering areas including sexual performance, stamina, prostate health and general wellness.
Through the new online clinic, men can speak to a doctor remotely and obtain prescriptions for erectile dysfunction medication, hair loss treatment and weight management support. The process is handled digitally and is designed to be discreet.
Founder Oliver James said the clinic was created to make it easier for gay men to seek treatment they might otherwise avoid.
Oliver said: “Many gay men, particularly outside major cities, feel uncomfortable discussing sexual health issues with a local doctor or pharmacist they’ve known for years. Some simply avoid getting help altogether.
“Our digital clinic aims to remove those barriers by offering private, judgement-free healthcare designed specifically with gay men in mind.”
The launch sits within a broader national conversation about healthcare provision for LGBTQ+ communities. The NHS began its first dedicated review of LGBTQ+ health inequalities in July 2025.
Oliver James added: “We’re seeing a much wider conversation happening across the UK about LGBTQ+ health inequalities, and that’s incredibly positive, but conversations need to translate into real, accessible services. These communities often have very specific health concerns and experiences that aren’t always reflected in mainstream healthcare services.
“We believe there’s real value in creating services that understand those nuances. Our aim isn’t to replace traditional healthcare, but to complement it by offering support that feels relevant, informed and built with gay men in mind.”
For more information, visit friend-of-dorothy.com.
